.elementor-8307 .elementor-element.elementor-element-09bd7f5{--display:flex;}/* Start custom CSS for html, class: .elementor-element-40673c9 */@import url('https://fonts.googleapis.com/css2?family=Hind+Siliguri:wght@300;400;500;600;700&family=Noto+Serif+Bengali:wght@400;500;600;700&display=swap');

:root {
    --ink: #20202a;
    --muted: #6d6d78;
    --paper: #fffdf9;
    --soft: #f7f3ec;
    --accent: #ff6b81;
    --accent-dark: #d94762;
    --gold: #e5a84b;
    --purple: #7057c8;
    --blue: #4d8fe8;
    --green: #48a982;
    --border: #e9e1d7;
    --shadow: 0 18px 50px rgba(43, 31, 24, .09);
}

* {
    box-sizing: border-box;
}

html {
    scroll-behavior: smooth;
}

body {
    margin: 0;
    background: #e9e5df;
    color: var(--ink);
    font-family: "Hind Siliguri", sans-serif;
    line-height: 1.85;
}

.ebook {
    width: 100%;
    max-width: 1200px;
    margin: auto;
}

/* =========================
   PAGE SYSTEM
========================= */

.page {
    position: relative;
    width: 100%;
    min-height: 1120px;
    padding: 85px 90px;
    margin: 25px auto;
    background: var(--paper);
    box-shadow: var(--shadow);
    overflow: hidden;
    page-break-after: always;
}

.page-number {
    position: absolute;
    top: 35px;
    right: 45px;
    font-size: 14px;
    font-weight: 700;
    color: #aaa39a;
    letter-spacing: 2px;
}

.section-label {
    display: inline-block;
    margin-bottom: 15px;
    color: var(--accent-dark);
    font-size: 13px;
    font-weight: 700;
    letter-spacing: 2px;
}

h1,
h2,
h3 {
    margin-top: 0;
    line-height: 1.25;
}

h1 {
    font-family: "Noto Serif Bengali", serif;
}

h2 {
    max-width: 800px;
    margin-bottom: 30px;
    font-family: "Noto Serif Bengali", serif;
    font-size: 42px;
    font-weight: 700;
}

h3 {
    font-size: 23px;
}

p {
    margin: 0 0 20px;
    font-size: 18px;
}

strong {
    font-weight: 700;
}

.small-note {
    color: var(--muted);
    font-size: 14px;
}

/* =========================
   COVER
========================= */

.cover-page {
    min-height: 1120px;
    display: flex;
    flex-direction: column;
    justify-content: center;
    padding: 90px;
    color: #fff;
    background:
        radial-gradient(circle at 15% 15%, rgba(255,255,255,.18), transparent 20%),
        radial-gradient(circle at 85% 75%, rgba(255,255,255,.12), transparent 25%),
        linear-gradient(135deg, #542e67, #d94762 55%, #f09b54);
}

.cover-content {
    position: relative;
    z-index: 4;
    width: 65%;
}

.cover-page .eyebrow {
    display: inline-block;
    padding: 8px 16px;
    border: 1px solid rgba(255,255,255,.45);
    border-radius: 100px;
    font-size: 12px;
    letter-spacing: 3px;
}

.cover-page h1 {
    margin: 35px 0 20px;
    font-size: 66px;
}

.cover-page h1 span {
    color: #ffe5a7;
}

.cover-subtitle {
    font-size: 25px;
    line-height: 1.6;
    color: rgba(255,255,255,.88);
}

.cover-divider {
    width: 90px;
    height: 4px;
    margin: 35px 0;
    border-radius: 20px;
    background: #ffe5a7;
}

.author {
    font-size: 18px;
}

.copyright {
    margin-top: 30px;
    font-size: 13px;
    opacity: .75;
}

.cake-illustration {
    position: absolute;
    right: 8%;
    bottom: 14%;
    width: 330px;
    height: 330px;
    z-index: 3;
}

.cake-plate {
    position: absolute;
    bottom: 20px;
    left: 5px;
    width: 320px;
    height: 45px;
    border-radius: 50%;
    background: rgba(255,255,255,.55);
}

.cake-layer {
    position: absolute;
    left: 45px;
    width: 240px;
    border-radius: 20px 20px 12px 12px;
    box-shadow: 0 15px 25px rgba(0,0,0,.12);
}

.layer-one {
    bottom: 55px;
    height: 110px;
    background: #ffd8bd;
}

.layer-two {
    bottom: 140px;
    height: 90px;
    background: #fff0df;
}

.cake-top {
    position: absolute;
    left: 45px;
    bottom: 210px;
    width: 240px;
    height: 35px;
    border-radius: 50%;
    background: #fff7ef;
    display: flex;
    justify-content: space-around;
    align-items: center;
    color: var(--accent);
}

.candle {
    position: absolute;
    bottom: 240px;
    width: 12px;
    height: 55px;
    border-radius: 8px;
    background: #ffe5a7;
}

.candle:before {
    content: "";
    position: absolute;
    top: -15px;
    left: 2px;
    width: 8px;
    height: 15px;
    border-radius: 50%;
    background: #ffcf55;
}

.c1 { left: 110px; }
.c2 { left: 165px; }
.c3 { left: 220px; }

.bubble {
    position: absolute;
    border-radius: 50%;
    background: rgba(255,255,255,.1);
}

.b1 {
    width: 300px;
    height: 300px;
    top: -80px;
    right: -50px;
}

.b2 {
    width: 180px;
    height: 180px;
    bottom: 40px;
    left: -70px;
}

.b3 {
    width: 80px;
    height: 80px;
    top: 25%;
    right: 38%;
}

/* =========================
   CARDS
========================= */

.highlight-box,
.insight-box,
.tip-box,
.warning-box,
.quote-box,
.compliance-box,
.crm-box,
.sales-rule {
    margin: 35px 0;
    padding: 28px;
    border-radius: 22px;
}

.highlight-box {
    background: #fff0f3;
    border-left: 5px solid var(--accent);
}

.insight-box {
    background: #f0edff;
    border-left: 5px solid var(--purple);
}

.tip-box {
    background: #edf9f3;
    border-left: 5px solid var(--green);
}

.warning-box {
    background: #fff7e8;
    border-left: 5px solid var(--gold);
}

.quote-box {
    background: #24232c;
    color: #fff;
    font-family: "Noto Serif Bengali", serif;
    font-size: 23px;
    line-height: 1.7;
}

.problem-list {
    display: grid;
    grid-template-columns: repeat(2, 1fr);
    gap: 20px;
}

.problem-card {
    padding: 25px;
    border: 1px solid var(--border);
    border-radius: 20px;
    background: #fff;
}

.problem-card span {
    display: inline-flex;
    width: 38px;
    height: 38px;
    align-items: center;
    justify-content: center;
    margin-bottom: 15px;
    border-radius: 50%;
    background: #fff0f3;
    color: var(--accent-dark);
    font-weight: 700;
}

.problem-card h3 {
    margin-bottom: 8px;
}

.problem-card p {
    margin: 0;
    font-size: 16px;
    color: var(--muted);
}

/* =========================
   METRICS
========================= */

.metric-grid {
    display: grid;
    grid-template-columns: repeat(4, 1fr);
    gap: 15px;
    margin-top: 40px;
}

.metric {
    padding: 25px 15px;
    text-align: center;
    border-radius: 18px;
    background: #fff;
    border: 1px solid var(--border);
}

.metric strong {
    display: block;
    color: var(--accent-dark);
    font-size: 36px;
}

.metric span {
    display: block;
    color: var(--muted);
    font-size: 14px;
}

/* =========================
   PERSONA
========================= */

.persona {
    display: flex;
    gap: 30px;
    align-items: center;
    padding: 35px;
    border-radius: 25px;
    background: linear-gradient(135deg, #fff0f3, #fff7ed);
}

.persona-avatar {
    flex: 0 0 120px;
    height: 120px;
    display: flex;
    align-items: center;
    justify-content: center;
    border-radius: 50%;
    background: #f7c5cf;
    font-size: 38px;
    font-weight: 700;
}

.persona p {
    margin-bottom: 5px;
    font-size: 16px;
}

.insight-grid {
    display: grid;
    grid-template-columns: repeat(3, 1fr);
    gap: 20px;
    margin-top: 30px;
}

.insight-grid > div {
    padding: 25px;
    border: 1px solid var(--border);
    border-radius: 18px;
}

.insight-grid h3 {
    font-size: 19px;
}

.insight-grid p {
    margin: 0;
    font-size: 15px;
    color: var(--muted);
}

/* =========================
   FLOW
========================= */

.flow {
    display: flex;
    align-items: center;
    justify-content: space-between;
    margin: 55px 0;
}

.flow-step {
    width: 130px;
    text-align: center;
}

.flow-step strong {
    display: flex;
    width: 65px;
    height: 65px;
    margin: auto auto 10px;
    align-items: center;
    justify-content: center;
    border-radius: 50%;
    color: #fff;
    background: var(--accent);
    font-size: 25px;
}

.flow-step span {
    font-size: 15px;
    font-weight: 600;
}

.flow-arrow {
    font-size: 30px;
    color: #aaa;
}

.theme-example {
    padding: 30px;
    border-radius: 25px;
    background: linear-gradient(135deg, #edf3ff, #f9efff);
}

.dessert-row {
    display: flex;
    flex-wrap: wrap;
    gap: 12px;
    margin: 20px 0;
}

.dessert-row span {
    padding: 10px 16px;
    border-radius: 100px;
    background: #fff;
}

/* =========================
   COMPARISON
========================= */

.comparison {
    display: grid;
    grid-template-columns: repeat(2, 1fr);
    gap: 25px;
}

.compare-card {
    padding: 30px;
    border: 1px solid var(--border);
    border-radius: 22px;
}

.compare-card.featured {
    border: 2px solid var(--accent);
    background: #fff2f5;
}

.compare-card li {
    margin-bottom: 12px;
}

/* =========================
   CHART
========================= */

.chart-card {
    padding: 35px;
    border-radius: 25px;
    background: #fff;
    border: 1px solid var(--border);
}

.bar-row {
    display: grid;
    grid-template-columns: 180px 1fr 100px;
    align-items: center;
    gap: 20px;
    margin: 25px 0;
}

.bar-row span {
    font-weight: 600;
}

.bar {
    height: 22px;
    overflow: hidden;
    border-radius: 100px;
    background: #ece8e3;
}

.bar i {
    display: block;
    height: 100%;
    border-radius: inherit;
    background: linear-gradient(90deg, var(--accent), var(--purple));
}

.bar-row strong {
    text-align: right;
}

/* =========================
   PRODUCT GRID
========================= */

.product-grid {
    display: grid;
    grid-template-columns: repeat(3, 1fr);
    gap: 20px;
}

.product-card {
    padding: 30px;
    border: 1px solid var(--border);
    border-radius: 22px;
    background: #fff;
    transition: transform .2s ease;
}

.product-card:hover {
    transform: translateY(-5px);
}

.product-icon {
    font-size: 38px;
}

.product-card h3 {
    margin: 12px 0 5px;
}

.product-card p {
    margin: 0;
    color: var(--muted);
    font-size: 15px;
}

/* =========================
   THEMES
========================= */

.theme-grid {
    display: grid;
    grid-template-columns: repeat(3, 1fr);
    gap: 14px;
    margin: 30px 0 45px;
}

.theme-grid div {
    padding: 18px;
    text-align: center;
    border-radius: 15px;
    background: linear-gradient(135deg, #fff1f3, #f5efff);
    font-weight: 600;
}

.number-list {
    columns: 2;
    padding-left: 30px;
}

.number-list li {
    margin-bottom: 12px;
}

/* =========================
   CTA
========================= */

.cta-page {
    display: flex;
    flex-direction: column;
    justify-content: center;
    background: linear-gradient(135deg, #fff5f6, #f6f1ff);
}

.cta-card,
.final-cta-box {
    max-width: 760px;
    padding: 50px;
    text-align: center;
    border-radius: 30px;
    background: #fff;
    box-shadow: 0 25px 70px rgba(57, 40, 72, .12);
}

.cta-button {
    display: inline-flex;
    min-width: 160px;
    padding: 15px 35px;
    align-items: center;
    justify-content: center;
    margin-top: 20px;
    border-radius: 100px;
    color: #fff;
    background: linear-gradient(135deg, var(--accent), var(--accent-dark));
    text-decoration: none;
    font-size: 18px;
    font-weight: 700;
    box-shadow: 0 12px 30px rgba(217,71,98,.25);
}

.cta-button.large {
    min-width: 210px;
    padding: 18px 45px;
    font-size: 20px;
}

/* =========================
   PRICING
========================= */

.cost-wheel {
    display: grid;
    grid-template-columns: repeat(4, 1fr);
    gap: 15px;
    margin: 40px 0;
}

.cost-wheel div {
    padding: 25px 10px;
    text-align: center;
    border-radius: 18px;
    background: #fff2f4;
    font-weight: 600;
}

.formula {
    padding: 25px;
    border-radius: 18px;
    background: #26242c;
    color: #fff;
    font-size: 18px;
}

.pricing-grid {
    display: grid;
    grid-template-columns: repeat(3, 1fr);
    gap: 20px;
}

.price-card {
    position: relative;
    padding: 35px 25px;
    border: 1px solid var(--border);
    border-radius: 25px;
    background: #fff;
}

.price-card.featured {
    border: 2px solid var(--accent);
    transform: translateY(-8px);
}

.price-card .tag {
    font-size: 11px;
    font-weight: 700;
    letter-spacing: 2px;
    color: var(--accent-dark);
}

.price {
    margin: 20px 0;
    font-size: 26px;
    font-weight: 700;
}

.price-card li {
    margin-bottom: 10px;
}

/* =========================
   TABLES
========================= */

.finance-table,
.content-table {
    width: 100%;
    border-collapse: collapse;
    margin: 30px 0;
    background: #fff;
}

.finance-table th,
.finance-table td,
.content-table th,
.content-table td {
    padding: 16px;
    text-align: left;
    border-bottom: 1px solid var(--border);
}

.finance-table th,
.content-table th {
    background: #f6f2ed;
}

.finance-table .total {
    font-weight: 700;
    background: #f0edff;
}

.finance-table .profit {
    font-weight: 700;
    background: #edf9f3;
}

/* =========================
   STARTUP GRID
========================= */

.startup-grid,
.safety-grid {
    display: grid;
    grid-template-columns: repeat(2, 1fr);
    gap: 20px;
}

.startup-grid > div,
.safety-grid > div {
    padding: 25px;
    border-radius: 20px;
    border: 1px solid var(--border);
    background: #fff;
}

.startup-grid p,
.safety-grid p {
    margin: 0;
    color: var(--muted);
    font-size: 15px;
}

/* =========================
   TIMELINE
========================= */

.timeline {
    position: relative;
    margin-top: 40px;
}

.timeline:before {
    content: "";
    position: absolute;
    left: 28px;
    top: 0;
    bottom: 0;
    width: 2px;
    background: #eadfe1;
}

.timeline-item {
    position: relative;
    display: flex;
    gap: 25px;
    margin-bottom: 28px;
}

.timeline-item > span {
    position: relative;
    z-index: 2;
    flex: 0 0 56px;
    height: 56px;
    display: flex;
    align-items: center;
    justify-content: center;
    border-radius: 50%;
    color: #fff;
    background: var(--accent);
    font-weight: 700;
}

.timeline-item h3 {
    margin-bottom: 4px;
}

.timeline-item p {
    margin: 0;
    color: var(--muted);
    font-size: 16px;
}

/* =========================
   CONTENT PILLARS
========================= */

.content-pillars {
    display: grid;
    grid-template-columns: repeat(2, 1fr);
    gap: 20px;
}

.content-pillars > div {
    padding: 30px;
    border-radius: 22px;
    background: #fff;
    border: 1px solid var(--border);
}

.content-pillars strong {
    color: var(--accent-dark);
    font-size: 30px;
}

.content-pillars h3 {
    margin: 10px 0 5px;
}

.content-pillars p {
    margin: 0;
    color: var(--muted);
    font-size: 15px;
}

.social-funnel {
    display: flex;
    align-items: center;
    justify-content: space-between;
    gap: 10px;
    margin-top: 50px;
    padding: 25px;
    border-radius: 20px;
    background: #27252e;
    color: #fff;
}

.social-funnel span {
    padding: 8px 14px;
    border-radius: 100px;
    background: rgba(255,255,255,.1);
}

/* =========================
   SALES
========================= */

.sales-script {
    max-width: 800px;
    margin: 40px auto;
}

.chat {
    padding: 20px 25px;
    margin-bottom: 15px;
    border-radius: 20px;
}

.chat.customer {
    margin-left: 15%;
    background: #f1efec;
}

.chat.brand {
    margin-right: 10%;
    background: #fff0f3;
}

/* =========================
   MOAT
========================= */

.moat-grid,
.kpi-grid {
    display: grid;
    grid-template-columns: repeat(3, 1fr);
    gap: 20px;
}

.moat-grid > div,
.kpi {
    padding: 28px;
    border: 1px solid var(--border);
    border-radius: 22px;
    background: #fff;
}

.moat-grid span {
    display: inline-flex;
    width: 40px;
    height: 40px;
    align-items: center;
    justify-content: center;
    border-radius: 50%;
    background: #f1edff;
    color: var(--purple);
    font-weight: 700;
}

.moat-grid h3 {
    margin: 12px 0 5px;
}

.moat-grid p {
    margin: 0;
    font-size: 15px;
    color: var(--muted);
}

/* =========================
   RISK TABLE
========================= */

.risk-table {
    border: 1px solid var(--border);
    border-radius: 20px;
    overflow: hidden;
}

.risk-row {
    display: grid;
    grid-template-columns: 1fr 1.3fr 1.5fr;
}

.risk-row span {
    padding: 18px;
    border-bottom: 1px solid var(--border);
}

.risk-row.header {
    font-weight: 700;
    background: #f5f1ec;
}

/* =========================
   RETENTION
========================= */

.retention-flow {
    display: grid;
    grid-template-columns: repeat(5, 1fr);
    gap: 12px;
    margin: 50px 0;
}

.retention-card {
    padding: 25px 15px;
    text-align: center;
    border-radius: 20px;
    background: linear-gradient(135deg, #fff1f3, #f5efff);
}

.retention-card strong {
    display: flex;
    width: 42px;
    height: 42px;
    margin: 0 auto 10px;
    align-items: center;
    justify-content: center;
    border-radius: 50%;
    background: #fff;
}

.retention-card h3 {
    font-size: 18px;
}

.retention-card p {
    margin: 0;
    font-size: 14px;
    color: var(--muted);
}

/* =========================
   ROADMAP
========================= */

.roadmap {
    display: grid;
    grid-template-columns: repeat(3, 1fr);
    gap: 20px;
}

.roadmap-phase {
    padding: 30px;
    border-radius: 25px;
    border: 1px solid var(--border);
}

.roadmap-phase > span {
    color: var(--accent-dark);
    font-weight: 700;
}

.roadmap-phase h3 {
    font-size: 30px;
    margin: 10px 0 15px;
}

.roadmap-phase li {
    margin-bottom: 10px;
}

/* =========================
   KPI
========================= */

.kpi {
    text-align: center;
}

.kpi strong {
    display: block;
    color: var(--accent-dark);
    font-size: 24px;
}

.kpi span {
    color: var(--muted);
    font-size: 14px;
}

/* =========================
   FINAL CTA
========================= */

.final-cta {
    display: flex;
    flex-direction: column;
    align-items: center;
    justify-content: center;
    text-align: center;
    background:
        radial-gradient(circle at 15% 20%, rgba(255,107,129,.16), transparent 25%),
        radial-gradient(circle at 85% 80%, rgba(112,87,200,.15), transparent 25%),
        #fffdf9;
}

.final-cta h2 {
    max-width: 800px;
    font-size: 50px;
}

.final-cta > p {
    max-width: 700px;
}

.final-cta-box h3 {
    font-family: "Noto Serif Bengali", serif;
    font-size: 27px;
}

.final-brand {
    display: flex;
    flex-direction: column;
    margin-top: 60px;
}

.final-brand strong {
    font-size: 28px;
}

.final-brand span {
    color: var(--muted);
}

/* =========================
   RESPONSIVE
========================= */

@media (max-width: 900px) {

    .page {
        min-height: auto;
        padding: 60px 35px;
    }

    .cover-page {
        min-height: 900px;
        padding: 50px 35px;
    }

    .cover-content {
        width: 100%;
    }

    .cover-page h1 {
        font-size: 46px;
    }

    .cake-illustration {
        opacity: .35;
        right: -40px;
        bottom: 5%;
    }

    .metric-grid,
    .product-grid,
    .pricing-grid,
    .theme-grid,
    .moat-grid,
    .kpi-grid,
    .roadmap {
        grid-template-columns: repeat(2, 1fr);
    }

    .retention-flow {
        grid-template-columns: repeat(2, 1fr);
    }

    .flow {
        flex-wrap: wrap;
        gap: 20px;
    }

    .flow-arrow {
        display: none;
    }
}

@media (max-width: 600px) {

    body {
        background: var(--paper);
    }

    .page {
        margin: 0;
        padding: 55px 22px;
        box-shadow: none;
    }

    h2 {
        font-size: 32px;
    }

    p {
        font-size: 16px;
    }

    .problem-list,
    .comparison,
    .insight-grid,
    .startup-grid,
    .safety-grid,
    .content-pillars,
    .metric-grid,
    .product-grid,
    .pricing-grid,
    .theme-grid,
    .moat-grid,
    .kpi-grid,
    .roadmap,
    .retention-flow {
        grid-template-columns: 1fr;
    }

    .number-list {
        columns: 1;
    }

    .persona {
        flex-direction: column;
        text-align: center;
    }

    .bar-row {
        grid-template-columns: 1fr;
        gap: 5px;
    }

    .bar-row strong {
        text-align: left;
    }

    .social-funnel {
        flex-direction: column;
    }

    .risk-row {
        grid-template-columns: 1fr;
    }

    .risk-row.header {
        display: none;
    }

    .risk-row span {
        display: block;
    }

    .final-cta h2 {
        font-size: 36px;
    }

    .cta-card,
    .final-cta-box {
        padding: 30px 20px;
    }
}

/* =========================
   PRINT
========================= */

@page {
    size: A4;
    margin: 0;
}

@media print {

    body {
        background: #fff;
    }

    .page {
        width: 210mm;
        min-height: 297mm;
        margin: 0;
        padding: 22mm 20mm;
        box-shadow: none;
        page-break-after: always;
    }

    .page:last-child {
        page-break-after: auto;
    }

    .cta-button {
        box-shadow: none;
    }
}/* End custom CSS */